Fawaz Ahmed Digital Marketing & E-Commerce Training

Learn Meta Ads, TikTok Ads, and Shopify e-commerce from Fawaz Ahmed — Founder & Lead Trainer at DigiPro, with 10,000+ students trained across Pakistan and the Gulf, UK, and US. These are hands-on, execution-first programs built for the Pakistani market: real campaigns, real COD logistics, real ad budgets — no theory, no get-rich-quick promises. Available live online or on-campus in Shahdara, Lahore, with a free demo class before you pay.

What You’ll Get in These Courses:

⦁ Foundations & Buyer Psychology – Understand why most ads fail, how buyers actually decide, and the money vocabulary behind every campaign (CPM, CTR, CPL, ROAS)
⦁ Product Selection & Pricing – Pick products that genuinely sell and price them to stay profitable after couriers, returns, and tax
⦁ Meta Ads Core (Facebook & Instagram) – Business Manager setup, campaign architecture, objectives, budgeting, CBO vs ABO, and the learning phase explained properly
⦁ Audience Targeting & Retargeting – Detailed targeting, custom audiences, lookalikes, and Advantage+ audiences that reach real buyers
⦁ Creative & Copywriting – Write scroll-stopping hooks, build ads in Canva and CapCut, and judge creative by hook rate and hold rate instead of guesswork
⦁ Click-to-WhatsApp & Lead Generation – Build lead campaigns, filter low-intent enquiries, and close with proven follow-up scripts
⦁ Pixel, CAPI & Tracking – Install Meta Pixel and Conversions API for reliable data, then scale winners without crashing performance
⦁ A/B Testing & Pakistani Benchmarks – Structured creative and audience testing, plus real CPM/CTR/CPL reference ranges for Pakistan
⦁ TikTok Ads for Beginners – Ad account setup, campaign objectives, TikTok Pixel, Ad Library research, and UGC-style creative that converts
⦁ AI in Ads – Use ChatGPT, Gemini, Claude, Meta AI, and TikTok Symphony to produce a week of ad creative in one afternoon
⦁ Shopify Store Building – Product hunting, competitor research, account setup, collections, theme customisation, payments, checkout, and shipping
⦁ E-Commerce Fundamentals – Dropshipping, private label, print-on-demand, B2C and DTC models, plus AOV, COGS, margin, and SKU explained simply
⦁ Order Fulfillment & COD Logistics – Pick the right courier, kill fake orders and RTO, and stay FBR-compliant
⦁ Career & Income Module – Land clients, price your freelance services, build an agency, or scale your own brand
⦁ Certificate & Lifetime Access – Official DigiPro certificate after a capstone project and final assessment, with lifetime access and free updates
⦁ 7-Day Money-Back Guarantee – Attend the first classes risk-free; full refund if it isn’t the right fit